Telecommunications firm, 9mobile has restated its support for youth entrepreneurship and innovation, urging Nigerian youths to use the advantage of the technology offers to optimize their businesses.
This was stated during a virtual session, titled “Driving Youth Innovation in Business through Technology,” organised by 9mobile to mark this year’s International Youth Day.
This was facilitated on Instagram live by popular business coach, Tricia Olufemi-Olumide (Tricia Biz) and social entrepreneur, Olusola Amusan, inspired several young participants to learn more on how they can use technology and innovation to drive business efficiency.
To explain innovation, Tricia Biz noted that innovation doesn’t necessarily mean inventing something new or that has never been done before, but simply about improvement. ‘It is improving your current business to achieve your goals & objectives, grow your income, reach more people and impact more people’.
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While speaking further on the business model and process innovation, Tricia encouraged businesses to consider and explore the subscription-based market model which has tripled in recent times.
“There is no better way to grow your business than to take advantage of the subscription market to get your product on repeat order. The subscription market has grown tremendously especially with COVID-19. Just finding an innovative way to make your existing customers
Olusola Amusan noted that with digitalization and globalization, the economic impact of technology and innovation is compelling and huge for the youths and entrepreneurs.
He stated, “As a business owner you must constantly familiarize yourself with emerging technologies to stay relevant with time. In addition, you must then educate your team to achieve better workplace collaboration.”
The Executive Director, Regulatory and Corporate Affairs, 9mobile, Abdulrahman Ado noted that the discussions tied into the global theme for this year’s international youth day celebration, “Transforming Food Systems: Youth Innovation for Human and Planetary Health” which highlights the very strategic and important roles youths play in the general context of the global economy for growth and sustainability.
“There is a remarkable increase in the number of young entrepreneurs springing up on a daily basis in the business space, this for us is a welcome development and must be encouraged with all the necessary infrastructure needed technologically speaking. Youths must therefore not hesitate to embrace innovative technology for their respective businesses to succeed,” Ado stated.